Marketing for Highly Sensitive People (HSPs)
I kind of screwed up when I did this interview. It’s called Marketing for Introverts, and I described Highly Sensitive Introverts, which is NOT the same as non-highly sensitive introverts. Susan Cain author of Quiet, has also lumped non-HS introverts with HS introverts. I try and produce accurate content, but it doesn’t always happen.
Listen to Selling the Couch